Just like us in 2023, you may be at the beginning of your AI journey. Our hope is that you can learn from our experience. To this end, our study provides an overview of the process, so you know what to expect when you start your own initiative.

In the realm of GenAI projects, the leadership and implementation are often spearheaded by IT teams. However, there is a growing recognition that content professionals should play a significant role in these initiatives. Unlike traditional IT-centric projects, GenAI projects heavily rely on the expertise of content professionals. When organizations involve the right people in these projects, they can propel these initiatives, transforming content into dynamic, user-centric solutions.