What Can Localization Learn from the CMS Industry?
Most organizations approaching AI for content or localization are focused on the wrong question. They're asking how to reduce effort — and missing the more important question of where value goes once effort is no longer the measure. This panel with CSA Research, The Content Wrangler, and RWS examines that shift and what it requires of content architects, localization professionals, and the decision-makers they report to.
Becoming the Agent of Change Your Content Team Needs
Most content teams have someone who ends up responsible for driving change — not because they volunteered, but because the work demanded it. In this conversation with Dawn Stevens on The Content Wrangler, I talk through what it actually takes to step into that role: how to know yourself well enough to contribute, how to ask the questions that surface real resistance, and why the age of effort is over.
When Design Meets IA: Building Content That Actually Works
A practitioner-driven walkthrough of how design and information architecture must work together — not in sequence, not in silos — to build content experiences that hold up in the real world.
How to Work with Your Agent of Change
Four scenarios that reveal the blind spots, team reactions, and practical takeaways for agents of change and their teams navigating tool adoption, structured authoring, new metrics, and process change.
What Makes Intelligent Content Indispensable? An Expert-led Roundtable Discussion
Intelligent content is content that can have a life of its own — designed to be delivered across contexts and to perform as designed when it gets there. In this roundtable from PoolParty Summit 2024, I joined five colleagues from the Content Component Alliance to work through what that actually requires. The conversation covers framework, metadata, terminology, knowledge graphs, and why most organizations building AI tools right now are solving the wrong problem.
Breaking Barriers: Content Pros as GenAI Pioneers
Most generative AI projects don't fail because the technology doesn't work — they fail because the content fed into the system isn't structured, scoped, or quality-controlled. In this panel, Lief Erickson, Fabrice Lacroix, and I discuss the patterns we've seen across real projects, including why "almost right" answers are more dangerous than obvious hallucinations. If you're a content professional trying to figure out where you fit in your organization's AI initiative, this conversation is for you.
Insights with Experts: Information Architecture Evolves
Information architecture isn't a one-time project — it evolves as your content and business needs change. Amber Swope explores IA maturity models, metadata strategy, and how to know when it's time to level up.
How to Build a Successful Business Operating Model with Content Governance
Content governance is one of the most misunderstood investments an organization can make. Amber Swope explains how to build a governance model that actually supports your business goals rather than slowing your team down.
Scriptorium Podcast: Understanding Information Architecture
What does information architecture actually mean — and what does an information architect do? Amber Swope unpacks the discipline, including her distinction between management IA and delivery IA, in this conversation with Alan Pringle.