Information Architecture Amber Swope Information Architecture Amber Swope

What To Do If You Don’t Have An IA On Your Staff

Most teams doing structured content work don't have a dedicated information architect. That doesn't mean the IA work doesn't need to happen — it means someone on your team is already doing parts of it without the title or the framework. In this session, I walk through the distinction between management IA and delivery IA, and what a small team can do to make real progress on both without hiring a full-time specialist.

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AI & Content Amber Swope AI & Content Amber Swope

What Makes Intelligent Content Indispensable? An Expert-led Roundtable Discussion

Intelligent content is content that can have a life of its own — designed to be delivered across contexts and to perform as designed when it gets there. In this roundtable from PoolParty Summit 2024, I joined five colleagues from the Content Component Alliance to work through what that actually requires. The conversation covers framework, metadata, terminology, knowledge graphs, and why most organizations building AI tools right now are solving the wrong problem.

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Information Architecture Amber Swope Information Architecture Amber Swope

The Information Architect's Role in a Successful DITA Implementation

Most DITA implementations underestimate what information architecture actually requires — and that gap shows up in the content well after go-live. In this STC presentation, I walk through the distinction between management and delivery IA, how the DITA Maturity Model maps investment to return, and what an information architect actually does at every stage of the content lifecycle, from authoring through delivery.

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AI & Content Amber Swope AI & Content Amber Swope

Breaking Barriers: Content Pros as GenAI Pioneers

Most generative AI projects don't fail because the technology doesn't work — they fail because the content fed into the system isn't structured, scoped, or quality-controlled. In this panel, Lief Erickson, Fabrice Lacroix, and I discuss the patterns we've seen across real projects, including why "almost right" answers are more dangerous than obvious hallucinations. If you're a content professional trying to figure out where you fit in your organization's AI initiative, this conversation is for you.

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